Measure "M" Transactions (Sales) and Use Tax

Arguments and Rebuttals on Measures

Forms and Instructions for Persons Wishing to Submit Arguments and Rebuttal Arguments for Measures on the November 3, 2020 Ballot (PDF)

Arguments in Favor or Against:

The California Elections Code states for measures placed on the ballot by the City Council, if one or more argument is submitted, the City Clerk shall select the argument and shall give preference in accordance with Elections Code Section 9287, in the order named, to arguments of the following:

  1. The City Council, or a member or members of the City Council authorized by the entire City Council.
  2. An individual voter, or bona fide association of citizens, or combination of voters and associations, who are the bona fide sponsors or proponents of the measure.
  3. Bona fide associations of citizens.
  4. Individual voters who are eligible to vote on the measure.

Arguments for or against ballot measures shall not exceed 300 words in length. The filing period for arguments for or against the measure is July 24, 2020 to August 6, 2020 5:00 p.m.

Primary Argument in Favor of Measure M (PDF)

Primary Argument Against Measure M (PDF)

Rebuttal Arguments in Favor or Against:

The California Elections Code states rebuttal arguments to primary arguments may be filed in the following manner:

  1. The author or a majority of the authors of primary arguments may submit a rebuttal argument.
  2. The author may authorize in writing that another person or persons may submit or sign the rebuttal argument.

Rebuttal arguments for or against ballot measures shall not exceed 250 words in length. The filing period for rebuttal arguments is August 7, 2020 to August 17, 2020 5:00 p.m.

Public Review Period

The 10-day public review period for Primary Arguments begins the day after the deadline for submission of Primary Arguments, August 7, 2020 to August 16, 2020.

The 10-day public review period for Rebuttal Arguments begins the day after the deadline for submission of Rebuttal Arguments, August 18, 2020 to August 27, 2020.